The awe of Raw stops you dead in your tracks. This is a pattern of visual intrigue, inspired by organic deconstruction and evolution that can strip away layers to an unexpected inner beauty. It reminds that aging and wear can yield an aesthetic treat – the nuances of patina and character of distressing. There’s a plush quality to this design, too, that translates into irresistible luxury. And this beauty is not just skin-deep – the real beauty of Raw is that it’s made from 100% non-virgin yarn.

Explore the full power and effect of Raw in the video and flipbook below.