Lindsay James

Director of Strategic Sustainability, InterfaceFLOR

Lindsay is the Director of Strategic Sustainability for InterfaceFLOR, where she is responsible for strategically leveraging and expanding Interface’s thought leadership in sustainability. She is passionate about the potential to harness our economic system to improve our natural systems. As an early adopter of the business case for sustainability, she is a vocal advocate and teacher for both the “why” and “how” of sustainable business. Combining rigorous business acumen with innovative problem solving abilities, Lindsay has earned a reputation for successfully distilling complex issues into accessible frameworks.

Currently enrolled in the Biomimicry Professional Certificate Program, a master’s level educational program facilitated by the Biomimicry Institute, Lindsay envisions expanding Interface’s application of biomimicry beyond product and process innovation to organizational innovation. She aspires to integrate the deep principles of biomimicry and resilience into Interface’s organizational design – and ultimately demonstrate how biomimicry can allow business to become sustainable and regenerative.

Lindsay is a graduate of the University of North Carolina, with an MBA in Sustainable Enterprise from the Kenan-Flagler Business School. She also attended UNC-Chapel Hill for her undergraduate degree, where she completed a BA in both Economics and Biology. Lindsay’s professional experience includes economic consulting with Analysis Group, commercial real estate acquisitions with Piedmont Commercial Properties, and environmental economics research with RTI International.


More Posts by Lindsay James :

What a Ponderosa Pine Could Teach a Business

If you’re familiar with InterfaceFLOR, you may also be familiar with Biomimicry, the practice of emulating nature’s genius to improve human design of products, processes, and systems — a favorite source of inspiration for our sustainability journey. I have a… Continue reading »

Commentary: Why Green Marketing Should Go Beyond Description by Omission

Jay Bolus recently wrote an intriguing post on GreenBiz.com entitled “Why Green Marketing Should Go Beyond Description by Omission.” I found myself nodding in agreement throughout his post. Jay was disappointed by the lack of sustainable innovation he found at… Continue reading »

Lessons from Nature: Biomimicry at the San Diego Zoo

I was fortunate enough to attend the Biomimicry Conference at the San Diego Zoo recently, where I heard from many inspiring speakers and had plenty of opportunities to observe plants and animals from the Zoo’s spectacular collection. One of my… Continue reading »

Transparency: Be Open or Be Exposed

One of my favorite Sustainability thought leaders, Gregory Unruh, recently posted Transparency: The Internet’s Killer CSR App on The CSR Blog at Forbes. In his post, Greg explores the roots of Internet-based transparency and the business case for embracing transparency. … Continue reading »

Lindsay James’ 3 Sustainability Trends to Watch in 2011

As 2011 approaches, I welcome the changes that it will bring to the practice of corporate sustainability. The following three trends are those that I believe will have an increased impact on our lives and the way we do business…. Continue reading »