Category Archives: Changemakers

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Changemakers: Meredith Elbaum

As we work along our sustainability journey, we have the pleasure of meeting many individuals and firms that are leading great change. We have enjoyed our relationship with them and want to share their stories with you. This series will feature individuals leading the sustainability movement within the architecture and design community. This next generation of leaders found their passion for sustainability early in their careers and have based their profession on advocating and leading for a more sustainable future.

Meredith Elbaum, Director of Sustainable Design, Sasaki Associates

For the past nine years I’ve been working at Sasaki Associates, an international planning and design firm, based in Watertown, Massachusetts. Like Nellie Reid, my role is always evolving. When I first arrived at Sasaki, I was charged with “tipping the see-saw towards sustainability.” In 2006, after becoming a registered architect, I was appointed Director of Sustainable Design. My role has always been to accelerate the level of sustainability in Sasaki’s work. What changes, is how to do it. In that quest, we felt strongly that we needed to lead by example. I spent much effort initially greening our internal operations, including earning LEED for Existing Buildings Gold certification for our Watertown office. We reduced our electricity bills so drastically that the utility company knocked on our door to see if our meters were broken. We also felt it was important to build a sustainability-literate staff. We organized annual internal mini-conferences called GreenDAY to celebrate sustainability and exchange knowledge. Interface’s Ray Anderson and Lindsay James both participated in Sasaki’s GreenDAYs. Most importantly are the projects we plan, design and build. I’ve spent a lot of time supporting project teams, assisting in integrating sustainability at all scales.

Q: Tell us about a specific project where you felt you really made a difference or did something innovative in sustainability.

Since 2010, I’ve been working with the University of Missouri in Columbia (MU) on first developing and then updating their Climate Action Plan. The plan presents clear goals for a sustainable future across multiple fronts and depicts these concisely. An outcome of the initial plan was developing Sustainable Building Design and Construction Standards for the University which included a campus wide approach to LEED. This work is helping MU reach their sustainability goals faster in a cost-effective manner. Instead of approaching sustainability one building at a time they are looking at their entire campus. We’re moving them beyond the metric of “how many LEED buildings does your campus have” to “how truly sustainable is your campus.”

Q: How are you making change happen?

I believe change happens at different levels and is more effective as a “carrot” rather than a stick. Many problems related to the environment, society, and economics can be significantly improved through regulation. However, I believe change is personal. We need to show people how they can benefit by living more sustainably. We need to understand people’s motivations, fears, and desires and work with them. Like a tree plants seeds, we need to plant ideas and help them grow. Teaching the next generation is key to change. Sustainability needs to be a way of thinking integrated into curriculums. I developed and taught a course called Thinking Green at the Boston Architectural College. The course is required for Interior Design students. In it we explore how things are made, how they affect our health and how we may design differently. The final project asks the students to redesign one of their favorite spaces to be more sustainable. A highlight for me was a student who started redesigning her loft apartment in Boston’s Chinatown and ultimately proposed turning the roofs in the entire neighborhood into an agricultural zone and the storefronts into markets to sell the food grown above. That’s what I call Thinking Green!

Q: What is next in sustainability?

I believe we will see more regulations and a lot of what we think of as being “sustainable” and different today will become mandated by code. Just like people are beginning to ask what is in their food, where it comes from and who makes it, people will begin to demand answers to similar questions for the building products they buy. I think increased transparency in the impacts of our building products is inevitable. I hope we will move beyond disputes about rating systems and return to fundamental questions like those established by the Natural Step, which I simplify into: what are we taking from the earth, what are we making, how are we managing the resources, and are we being fair?

For me, what’s next is a little unclear. I’ve always said that my ultimate goal was not to be needed. I believe that we are at a time when most planning and design firms know how to build sustainably. What we need now are more owners wanting to push the limits. After nine years of accelerating sustainability at Sasaki, I’ve decided to switch gears and form The Elbaum Group. We will work directly with organizations to explore sustainability issues specific to them. In April, I became a mom to a little boy which makes thinking about what’s next in sustainability even more important.

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Changemakers: Mara Baum

As we work along our sustainability journey, we have the pleasure of meeting many individuals and firms that are leading great change. We have enjoyed our relationship with them and want to share their stories with you. This series will feature individuals leading the sustainability movement within the architecture and design community. This next generation of leaders found their passion for sustainability early in their careers and have based their profession on advocating and leading for a more sustainable future.

Mara Baum is HOK’s Healthcare Sustainable Design Leader. Her role includes overseeing sustainability implementation, consulting, research and education across our global healthcare practice. It’s no small task, as healthcare makes up nearly a third of HOK’s overall work. She works on many of the firm’s biggest hospital projects, and outside of those assignments, regularly mentors teams and educates her colleagues. In addition to her healthcare role, Baum also leads HOK’s internal firmwide efforts on sustainability education.

Q: Tell us about a specific project where you felt you really made a difference or did something innovative in sustainability.

Right now I’m working on Kaiserslautern Military Community Medical Center, a joint US/German government hospital in southern Germany. It’s an unusual project on many levels, including the fact that it needs to meet the most stringent of both US and German codes and regulations. This includes the US government requirement for LEED for Healthcare Silver minimum and the many German regulations associated with energy efficiency, renewable energy, daylighting, habitat protection and many others. This facility will be far more energy efficient than a typical US hospital while offering views to all regularly occupied spaces. The project site provides places of respite and exercise opportunities for building occupants while also fully treating and infiltrating all rainwater into the aquifer below. Bringing the best of US and German sustainability thinking together is helping us to create a whole new paradigm for green healthcare design.

Q: What is next in sustainability?

I think we’re about to see a transparency explosion, along with a conservative backlash and probably some of political fallout. The transparency revolution will address measured data for building energy and water use as well as the make-up of building materials. The latter is starting to really bubble up. Many of us have been concerned about the unnecessary use of brominated and hydrogenated flame retardants for years, but the recent Chicago Tribune expose has finally grabbed mainstream attention – a group of legislators have even petitioned Congress to conduct a full investigation. This is just one nasty substance of probably thousands, but it will hopefully shed light on the inadequacies of our current system for protecting unknowing consumers from harmful products.

Q: What’s your BHAG (“big hairy audacious goal”) regarding sustainability-related efforts in your organization?

I want to see a day in which hospitals have little or no negative impact on the health of our occupants, communities and natural environments. This means net positive energy and water use and waste generation, all healthy building materials, fully integrated natural systems, and more. We have a really long way to go! We have to start somewhere, though, and there’s no time like the present.

Q: Have any of your recent travels inspired your work?

Last month I spent several weeks in Australia on vacation. I spent time in Melbourne, Sydney and Queensland, so I got to check out some of the best of the country’s natural and built environments. One highlight, of course, was the Sydney Opera House. It tells the story of sustainability from the perspective of longevity as a cultural icon, and it also was once a Big Hairy Audacious Goal – the team still had no idea how to structure the roof “sails” even after construction began. A mid-stream revelation on the part of Jørn Utzon, the design architect, in collaboration with Ove Arup resulted in the built form we know and love today.

I am just as inspired about my wilderness adventures as my urban ones. I hike, camp and backpack regularly around California, and Australia was a great place to bring this hobby. There’s nothing like snorkeling the Great Barrier Reef or hiking deep in the jungle or high in the Grampians mountain range to remind me why I do this kind of work. One of my highlights was a cassowary sighting – they’re supposedly the most dangerous bird in the world, and this was the only time I’ve ever seen an endangered species in the wild. I also saw wild emu, kangaroos, sharks, and tons of exotic fish and birds.

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Changemakers: Nellie Reid

As we work along our sustainability journey, we have the pleasure of meeting many individuals and firms that are leading great change. We have enjoyed our relationship with them and want to share their stories with you. This series will feature individuals leading the sustainability movement within the architecture and design community. This next generation of leaders found their passion for sustainability early in their careers and have based their profession on advocating and leading for a more sustainable future.

I had the pleasure of developing a conference panel session with Meredith Elbaum, Sasaki Associates in 2007 and one of our many conversations spurred Meredith and her college classmate, Nellie Reid of Gensler, to create the A+D Sustainable Design Leaders Summit, held annually since 2008. This group brings together over 40 sustainable design professionals from the largest architecture and design firms in the country to discuss major issues on sustainable design and exchange new ideas. Our series will feature three members of the Sustainable Design Leaders. Now, Nellie Reid, a LEED Fellow at Gensler, shares her sustainability journey with us:

Q: Tell us about your role and how you became a leader in sustainable design.

A: My role at Gensler has been constantly evolving since I began as an intern in 1997. The one constant is my focus on sustainability. In 1999 when I joined the firm full time, I discovered the firm’s emerging “Sustainable Design Task Force” which was a grassroots effort to educate our employees, consultants and clients about green building and spread general awareness about the importance of thinking green.

In 2001, I became the firm’s first LEED Accredited Professional (out of about 1,700 employees at the time). This began my specific focus on LEED consulting and education. After working on a few LEED projects and teaching several courses, I found myself answering the most unbelievable spectrum of sustainability questions from colleagues and clients. It became clear that there was a need for someone to take on a larger role, beyond just LEED.

With excellent support from our firm’s leadership, I was able to broaden my reach and become one of the firm’s three leaders of sustainable design. Over the years, I became a valuable resource to the firm in terms of greening our own operations and deepening our presence as one of the industry’s thought leaders on sustainable design. We even received the inaugural Leadership Award from the USGBC in 2005 for Organizational Excellence. I began speaking and writing on a regular basis, representing the firm as a thought leader on sustainable design. This external visibility led to several individual honors and awards as well.

Q: Tell us about a specific project where you felt you really made a difference and did something innovative in sustainability:

A: It may seem ironic to think of green buildings in Las Vegas, but I believe one of my greatest accomplishments has been my LEED oversight on MGM MIRAGE’s CityCenter, an 18 million-square-foot mixed-use project on the Las Vegas Strip that successfully achieved six LEED Gold certifications. If LEED Gold can be achieved in a complex, fast-paced project with over 40 different design firms involved, any other project should be able to do the same. We proved what seemed nearly impossible.

Q: What is an example of a project that led to real change towards sustainability related efforts in your organization?

One of our current firm-wide initiatives is the AIA 2030 Commitment. In 2009, we began voluntarily tracking and reporting the anticipated energy use intensity (EUI) and lighting power reduction (LPD) of the buildings and interior spaces we design. This is quite an endeavor for a company with 4,000+ projects per year! Just gathering the data is mind-boggling, and the process is an awareness campaign in itself. Employees are beginning to understand the importance of knowing a project’s EUI and LPD and have begun to focus on ways they can reduce energy use in future projects. The real value of the AIA 2030 Reporting process is the change in behavior (and approach to design) that ultimately leads to improved performance.

Q: Nellie, you are under 40 and have already accomplished a lot in your career. What is next?

In 2011, I was honored to be selected for the inaugural class of LEED Fellows. That year, I also got married and relocated to Ireland where I still work for Gensler as a remote consultant. My role at Gensler has had to adjust due to the move. I am now primarily consulting on projects again and my firm-wide leadership role has been passed on to other fabulous sustainable design experts in the firm. As one of the former leaders, I still communicate with them on a regular basis regarding internal and external initiatives.

Over on this side of The Pond, I have found new and exciting endeavors on the Emerald Isle to keep me inspired. Outside of my Gensler consulting work, I have joined the Board of the newly-formed Living Building Institute of Ireland. We have already had the privilege of presenting the Living Building Challenge (LBC) to the Royal Institute of Architects in Ireland and are currently working on adapting the LBC for use in Ireland.

Q: What places/spaces inspire you and why?

I have always been inspired by the water. I grew up on the Jersey Shore, had my first swim lesson at age 4 and was on a State Championship swim team in high school. I spent 14 years living in Venice Beach and Santa Monica within a few blocks of the Pacific Ocean. I now live overlooking the Shannon River in Ireland. It’s a bit too cold to swim, but I am inspired by the view every day!

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