Janine Benyus is a force of nature. Since the publication of her first book on Biomimicry 15 years ago, she has given the practice of Biomimicry global reach. She has inspired some of the world’s most innovative companies, starting with Interface, to clamor for a “biologist at the design table” to reimagine everything from organizational structure to product development. As of May 2012, she is the winner of the Design Mind Award from the Smithsonian’s Cooper-Hewitt National Design Museum in New York.
Interface (IF) Let’s talk about the intersection of Biomimicry and Biophilia where the Urban Retreat collection lives. Because the products are so lovely, people may have a hard time believing they are made from, in part, recovered fishing nets, old carpet and other rubbish.
Janine Benyus (JB) You’ve got a point.
IF Some people may think of Biomimicry as mimicking how nature looks. How does it apply to rubbish?
JB Life Recycles Everything. Everything is food for something else. But life Up Cycles. Think of a log. The materials in that log will wind up first in the body of a fungus. Then a mouse nibbles on fungus. Then a hawk gets the mouse. Life is always creating new products on its assembly line.

Winter Hawk by John James Audubon
IF David Oakey said one of the biggest stories in Biomimicry today was the waste cycle. I’m paraphrasing but the example went like this. The misconception is that to build a sustainable hotel, one must build it with bamboo. We should strive for recycling synthetic materials that are already out there.
JB We are not the first ones [on this planet] to build. Most organisms have to be creative with what is available. What has gotten us into trouble is this un-natural waste process we’ve created. We take compounds like oil from the earth, make something, and then just dump it. No cycles.
IF Take-make-waste.
JB Biomimicry studies common patterns. Ubiquity. Whenever you see that, chances are you should pay attention. One of Life’s Principles—the overarching patterns found among species that survive and thrive on earth— is that Life Recycles Everything. Take a forest ecosystem. Trees there may have been in place for hundreds of years. There is unlimited energy coming into that forest. There’s a lot of carbon coming in also in the form of CO2. Other things, too. Nitrogen and minerals coming into the soil. But there is only so much nitrogen and so many soil minerals. Those things have to be recycled over and over again.
IF There’s no shipping department bringing them in.
JB Exactly. Life has learned to juggle those resources right where they are. It’s interesting also because when we think of recycling, we tend to think of turning pop bottles into more pop bottles. But that’s not what we’re talking about with Life. What life does is Up Cycle. So when Interface’s supplier “turns fishing nets into new carpets,” Interface is Up Cycling; following one of life Principles.
IF Petroleum. Cars. Plastics. Chemicals. Furniture. It’s a tragedy there aren’t systems for up cycling synthetics. Although Interface has done a great job reducing its dependency on oil which helps significantly.
JB Yes, it does help. But going back to our forest example for a minute, how did all those things get to be 100% recyclable? They are all edible. They are all life friendly. Life builds from the bottom up with a small list of common safe elements. Life uses these elements to create about five different polymers (like chitin, collagen, and keratin). Why so few? Because life has figured out how to add new design functionality to common polymers. By contrast, there are about 350 different synthetic polymers commercially available in the world today. Every time we need a new function our chemists create a new, non-recyclable material.
IF Although, there’s another aspect to waste, isn’t there? Ignoring abundance?
JB Yes. In the human economy the things that have the most value are RARE. Think of gold and platinum. The natural world values most what is ABUNDANT and LOCAL because it requires the least expenditure of energy to obtain. The minute a leaf falls in the forest, everybody knows about it and heads out to get it. If it falls right next to me, it is the most precious thing in the universe. Nature says, “Hey—I’m going to make a mouse body out of that someday.” Everything is eventually food for something else.
IF Whereas to most people, a leaf is a thing to be burned, blown, or raked.
JB Yes. Because “trash” is abundant, it isn’t valuable.
IF Last thoughts. Ray Anderson.
JB (Pause) Ray was the real deal. Interface was the first company we worked with. We work with more than 200 companies today. Not just on innovations, but also on this whole idea of what kind of standards do we hold ourselves accountable to. When Ray Anderson stood up, he was alone among the captains of industry in doing that. We are not alone anymore.
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