Category Archives: Greenbuild 2011

The Complete Picture: Beyond Greenbuild

October 14, 2011

Last week at Greenbuild 2011, we stepped onto the world’s largest stage for sustainability with a reaffirmation of our ongoing commitment to transparency in environmental reporting. Not only was our in-show concept, The Complete Picture popular among sustainability advocates supporting third-party validated environmental product declarations, but we also found plenty of new friends joining our drive for greater transparency.

Here’s a recap of how The Complete Picture’s message helped to set the tone at Greenbuild for the coming year:

Get The Complete Picture: Top Questions To Ask Manufacturers at Greenbuild — Melissa Vernon, our Director of Sustainable Strategy penned an article for Environmental Leader explaining how to get “The Complete Picture” from manufacturers at Greenbuild.

Ask the Tough Questions, Get The Complete Picture — Peter Green, InterfaceFLOR Vice President of Marketing tackled an opinion piece for Jetson Green showing how designers and architects can get started by asking brands tough questions about the environmental impact of their products.

A Better Way To Navigate Green Product Claims At Greenbuild — Lindsay James, our Director of Strategic Sustainability authored a popular post for Green Building News offering tips on how to sift through the cluttered field of green product claims.

Cutting through the Confusion Surrounding Product Transparency — On October 3rd, InterfaceFLOR’s resident EPD and sustainability expert, Nadine Gudz, jumped on our Twitter feed for an open discussion about product and manufacturer transparency with Metropolis Magazine. The discussion was a great success, bringing to light the important issues surrounding product transparency and EPDs. View a full transcript of the Twitter conversation below:

Open publication - Free publishing - More metromag

Bringing The Complete Picture To Life — We made some friends at Greenbuild, and they helped us bring The Complete Picture to life in the best way we know: Play! Check out this slideshow of some of our favorite illustrations from visitors to our Greenbuild booth.

Need To Freshen Up On The Complete Picture — Nadine Gudz, our Director of Sustainable Strategy said it best. Watch the video below to get your head around the key concepts central to our transparency mission. The Complete Picture changes everything.

Finding A Bigger Voice For The Complete Picture — InterfaceFLOR Vice President George Bandy has been nominated to serve on the Board of Directors for the United States Green Building Council representing large manufacturers. Help us drive the next phase of sustainability across the green building industry by voting George at http://bit.ly/VoteGeorge. Hear his message to voters below:

What’s Next For The Complete Picture — Our path forward is clear, as this video from Lindsay James below shows. What’s your next step on the road to transparency? Let us know in the comments area below!

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Five Questions to Ask Manufacturers at Greenbuild

October 3, 2011

The Complete Picture changes everything.

Everyone claims to make a so-called “green product these days” but “green” seems to mean different things to different manufacturers. Everyone seems to play by their own rules when it comes to product transparency. To help you get The Complete Picture about the products you purchase, we’ve developed this list of questions to ask manufacturers at Greenbuild 2011. Download the list here to take it with you to the show. We’d love to hear what type of responses you receive.

  1. How do you report the environmental impacts across the entire life cycle of your products?
  2. Are they verified by a third party according to internationally recognized standards?
  3. How do you show customers the amount of energy and water your products use?
  4. How transparent are you about the environmental impact of your product?
  5. Of all the ingredients in your product, which one has the biggest environmental impact? And what are you doing about it?
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The Importance Of The Complete Picture

September 28, 2011

Anyone who knows our company knows how sustainability drives everything we do. Over the last year, we’ve been busily registering Environmental Product Declarations (EPDs) for all of our products, worldwide. We’re on track to have 100% EPD coverage by 2012, all containing 3rd party verified disclosure of product ingredients and of full environmental life cycle impacts using robust ISO protocols. It’s as close as you can get to putting a “Nutrition Facts” label on each InterfaceFLOR carpet tile.

Why are we driven to provide The Complete Picture? Nadine Gudz, Director of Sustainability Strategy explains.

How is your company striving to create transparency in its reporting? Tell us what great initiatives you’ve seen?

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The Complete Picture Changes Everything at Greenbuild 2011

September 26, 2011

Over the last year, we’ve talked a lot about the pledge we made to obtain third-party validated Environmental Product Declarations (EPDs) on all InterfaceFLOR products by 2012. This pledge did more than simply highlight our personal commitment to transparency; it also challenged us to push forward and raise sustainability standards across the industry.

Overthrow the Status Quo

Next week at the 2011 Greenbuild Expo, we’ll bring this commitment to life with our in-show concept The Complete Picture. To learn how EPDs provide a complete picture of environmental impact, join us at Greenbuild booth # 823N from October 4 - 7, or follow us from home, right here on the InterfaceFLOR blog, Twitter and Facebook.

Here is an early look at some of the great content we’ve got planned for the coming weeks:

  • The Complete Picture - Learn how The Complete Picture changes everything, and how you can join the movement to create greater transparency across the industry through EPDs.
  • Polling on Facebook - Overthrowing the status quo will require some frank conversation about how we all approach environmental reporting. Tune into the InterfaceFLOR Facebook Fan Page for the latest updates from Greenbuild and the opportunity to tell InterfaceFLOR how transparent reporting impacts your work.
  • Ray Anderson - We take a look back at the life and accomplishments of Ray C. Anderson, our beloved founder and chairman.
  • Exclusive Greenbuild Content - Can’t make it to Greenbuild this year? Don’t worry we have you covered. InterfaceFLOR will be covering the show on Twitter, Facebook and of course, right here on the InterfaceFLOR blog. Get updates from the InterfaceFLOR booth as they happen, even if you cannot attend the show.
  • Questions to Ask - Find out the top 5 questions to ask manufacturers about the environmental impact of their products, and get started in our industry-wide movement for greater transparency.
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