We asked some of the best minds in the industry what their “equations” are for a sustainable future. Many thanks to all those who submitted, especially to those whose equations are showcased below:
- Andrea Learned, Contributor, Huffington Post (@AndreaLearned)
- Joel Makower, Executive Editor, GreenBiz (@makower)
- Jaime Derringer, Founder & Editor, Design Milk (@GreenBiz)
- Andrew Winston, co-author of the best-selling book Green to Gold (@GreenAdvantage)
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I like it, but would add that transparency is not necessarily smarter than marketing as much as it is that transparency makes for smarter marketing.